What is Present Bias?
Present bias involves valuing instant gratification over future rewards. It comes from the common battle between the emotional and logical sides of our brain.
How Does Present Bias Affect Finances?
Present bias is a psychological bias that can trick you into saving less, spending more and becoming overconfident. It is the reason some of us are inclined to use some spare cash on a shopping binge, than save it for the future.
Don’t Let Present Bias Affect Your Retirement Plans
This video gives insight into how to understand and overcome these irrational behaviours. To further understand how to build a better financial future, speak to one of our financial advisers.